<aside> 🛥️ “Men and Women Wanted: For hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.” - Edward Shackleton, explorer of the Antarctic

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Small businesses are for all of us. They represent the best parts of our society and economy and are a critical part of our shared identity. No politician — on the left or right side of the aisle — would ever say they are not for small business. That would be categorically un-American.

While small business is for everyone, withco’s culture is not for everyone. In fact, it’s for a very, very, very select group of people - an unusual, stunning minority who are audacious enough to achieve the impossible — to make it exciting to be a small business owner in America.

What makes our culture so special is how much we:

1. Expect team members to raise the bar
2. Push on pace, while running the distance
3. Obsess over our craft
4. Challenge norms with courage and curiosity
5. Share information broadly, deliberately, and directly

Valued behaviors

We believe a company’s actual values are shown by whom they hire, reward, or let go. We believe in continuously increasing our talent density. Below are the specific behaviors and skills we care about most, which are inspired by our customers. If these values describe you, and the people you want to work with, you’re likely to thrive here.

Accountability

• You seek what is best for withco, not yourself or your team
• You do what you say you’ll do
• You make, communicate, and own your decisions
• You give the team more energy than you take

Clarity

• You ruthlessly simplify, prioritize, and deliver
• You practice concise, coherent, and direct communication
• You evangelize relevant information as context for others to build on top of